The Florance

We’d booked the Florence as part of a long awaited holiday from the UK, but had our flight from Sydney to Tasmania cancelled at 6.00am the morning we were travelling and already at the airport with no alternatives for travel that day. We called at 6.30am to explain the position but we’re told very curtly that reception didn’t open until 9.00am and to send a message or email. Understanding that we were out side the standard cancellation period of 7 days, we wanted to explain the situation rather than message/email so waited until later in the morning. There was no leeway despite the circumstances except an alternative date or a credit, both unlikely to be used as we’re UK based, and no compromise as we’d used ***********. It was suggested we claim on our travel insurance (amount would be net of the excess) or from the airline. The reason a exception could not be made was that ‘we’re on an island and a small business who’s been effected by Covid’. Covid effected everyone and was ages ago so the only result here is the hotel gets to possibly rebook the room and we are left out of pocket for no reason of ours and fighting it out with the airline. If this hotel is trying to ‘recover’ they need to be more accommodating of special circumstances! Be aware!!

The Florance is extremely well located, stylishly decorated and very comfortable. Breakfast is included and was delicious. Staff were friendly and gave helpful sightseeing tips. We will definitely go back and thoroughly recommend this small boutique hotel.

The Florance is a boutique hotel, situated in the heart of Launceston’s CBD. Though the room we had was small, it was very comfortable and clean! Breakfast was very different to anything we had ever previously experienced! Each room has a paper bag with the room number on it, situated in The Conservatory. In the bag is two packets of muesli, two health bars and two pieces of fruit! You can also have boiled eggs in an egg cup, avocado, toast and coffee, which was all quite delicious! The staff were friendly, helpful and very accommodating!

What a great find this was - thanks to Trip Advisor. It fully lived up to expectations. Although our room was overlooking one the the main roads into Launceston, it was very quiet both day and night. The CBD and the majority of its restaurants were no more than 2 blocks away, with plenty of choice. A perfect place to stay if in Launceston.

The Florance of Launceston is a fantastic accommodation in the heart of Launceston opposite City park… The Owners & staff need to be congratulated on their customer service… It is also fantastic to meet other travellers in the conservatory.. Beautiful building and so clean It is a hidden gem .. so travellers do yourself a favour and experience the way accommodation used to be…👌☺️ Thank you Kate & Staff it has been a pleasure staying at ‘The Florance’

This is just a lovely bed and breakfast. The location is fine - the rooms just lovely - and commensurate with a five star hotel. The hosts charming. I have a negative - which is that cooked breakfast started at 8am and I missed that on two of three nights . Ugh.

Stayed here on two occasions, once at the beginning of our two week trip to Tasmania and once at the tail end. The hotel is in a beautiful building in a convenient location and our room (king sized) was at the front of the hotel (across from the city's central park) on a relatively busy street. Despite this, there was no street noise and we had a comfortable stay. Breakast appeared to be the same each day, with a bag available in the conservatory that consisted of a banana, apple, breakfast bar and muesli. Self serve coffee and tea service were available. Between 8 and 9 am you could get soft or hard boiled eggs, toast and avocado. I should note that we had to do a last minute cancellation of our original booking in April as we we had some difficulties with an ETA, and Kate gave us credit for our stay minus a 25% cancellation fee as she said *********** would charge her a 15% cancellation fee and she needed to charge another 10% for administrative costs. Travelers should also be aware that the hotel is not always staffed and when we arrived there was a sign on the door to call a number to gain the access code for the hotel. We, however, did not have the ability to call an Australian number, but fortunately there was someone there who could let us in. while staying at the hotel, we also enjoyed a pub (whose name I forget) that is just down the street. There are numerous restaurants available within walking distance and there is plenty of free parking at the hotel.

We stayed as a family over a few rooms and loved the vibe, hospitality and charm of The Florance. We spent the night in the conservatory with a few wines, light music and lots a laughter. Thank you so much to Kate and Toby for accommodating us! Xx

Beautiful heritage building opposite city park and Design Tasmania. We had one of the front rooms facing the park which was nicely appointed and light. Breakfast was nice and healthy. Staff were helpful and friendly. Overall very pleasant stay for us. However, we were travelling with friends who had a room without external windows other than in the bathroom. They found their room rather dark